Privacy Policy

Last updated: February 22, 2026

The web version is always the most current. Any PDF copy provided for convenience may not reflect recent updates.

1. Introduction

Driyu LLC ("Driyu", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website, mobile applications, and services (collectively, the "Service"). By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

We collect information you provide directly to us, including:

  • Account Information: Name, email address, password, and contact details.
  • Pet Information: Pet names, species, breed, age, weight, photos, and identifying characteristics.
  • Health Records: Vaccination records, medications, veterinary visits, and medical documents you upload.
  • Payment Information: Billing address and payment method details, which are processed securely by Paddle, our third-party payment processor. Driyu LLC does not store full payment card details on our servers.
  • Communications: Messages you send us and feedback you provide.

2.2 Information Collected Automatically

When you use the Service, we automatically collect certain information, including:

  • Device Information: Device type, operating system, unique device identifiers.
  • Usage Information: Pages visited, features used, time spent on the Service.
  • Location Information: General location based on IP address; precise location only with your permission for lost pet features.
  • Log Data: IP address, browser type, access times, and referring URLs.

2.3 Information from Third Parties and QR Tag Scanners

We may receive information from third parties, such as when you sign in using a third-party authentication service.

When someone (a "Scanner") scans a Driyu pet QR tag — whether or not they have a Driyu account — we may automatically collect technical data about that scan, including:

  • IP address and approximate geographic location
  • Device type, browser, and operating system
  • Date, time, and frequency of the scan

This data is used for security purposes (e.g., detecting suspicious scan patterns), routing the lost pet alert to the registered owner, and fraud prevention. Scanner IP and device data is retained for a short period (generally up to 90 days) unless a longer retention is required for security investigation or dispute resolution.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Service.
  • Create and manage your account.
  • Process transactions and send related information.
  • Send you technical notices, updates, and support messages.
  • Facilitate lost pet recovery through our community network.
  • Provide AI-powered health insights and analysis.
  • Respond to your comments, questions, and requests.
  • Monitor and analyze trends, usage, and activities.
  • Detect, prevent, and address technical issues and fraud.
  • Comply with legal obligations.

3.1 AI-Powered Features

Driyu uses AI technology to provide features such as health insights and document scanning. When you use these features, relevant data (such as symptoms you describe or documents you upload) is processed by AI systems, which may include third-party AI subprocessors, solely to deliver the feature to you.

We do not use your personal information to train our own generalized AI models. We may use third-party AI service providers to process data in order to provide these features, and we restrict their use of your data consistent with our agreements with them. Data submitted to AI features is used to generate the specific response or analysis you requested.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 With Your Consent

We may share information when you direct us to do so, such as when sharing pet profiles with family members.

4.2 For Lost Pet Recovery

When someone scans your pet's QR tag, a recovery profile is displayed to help them reunite your pet with you. This profile includes your pet's name, photo, description, and your contact information (phone number and email) so the finder can reach you immediately. Your home address, medical records, and account credentials are never shown to finders.

When you activate "Lost Mode," the recovery profile is further enhanced with an urgent alert and additional recovery guidance to maximize your chances of a fast reunion.

4.3 With Service Providers

We share information with third-party vendors who perform services on our behalf, such as payment processing, data hosting, and analytics. These providers are contractually obligated to protect your information.

4.4 For Legal Reasons

We may disclose information if required by law, court order, or government request, or if we believe disclosure is necessary to protect the rights, property, or safety of Driyu LLC, our users, or others.

4.5 Business Transfers

If Driyu LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change in ownership or control.

5. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

  • Encryption of data in transit and at rest.
  • Secure authentication and access controls.
  • Security controls and operational safeguards.
  • Limited employee access to personal information.

However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the Service and understand how it is used. For full details, see our Cookie Policy.

6.1 Essential Cookies

Some cookies are strictly necessary for the Service to function — for example, to keep you logged in, remember your preferences, and protect against cross-site request forgery. These cannot be disabled without breaking core functionality.

6.2 Analytics Cookies

We may use analytics cookies or similar tools to understand how visitors interact with the Service — such as which pages are visited most and how users navigate. This helps us improve the product. Analytics data is aggregated and not used to personally identify you for marketing purposes.

6.3 Your Controls

You can manage cookie preferences through your browser or device settings. Disabling certain cookies may affect the functionality of the Service. See our Cookie Policy for more detail on categories and how to opt out.

7. Data Retention

7.1 Retention Period

We retain your information for as long as your account is active or as needed to provide the Service. After you request account deletion or your account is closed, we will delete or de-identify your personal data within up to 6 months, except where retention is required or permitted for:

  • Billing, tax, or other legal and regulatory obligations.
  • Security incident investigation or fraud prevention.
  • Active or reasonably anticipated dispute resolution or legal enforcement.
  • Backup or archival systems that are not immediately purgeable (data in these systems will be deleted on their normal rotation schedule).

7.2 Reseller Data Processing

Some users of the Service access Driyu through products or QR activations distributed by third-party resellers ("Resellers"). Driyu LLC remains the sole controller of all pet owner personal data processed through the Service.

Resellers:

  • Do not have direct access to pet owner personal data unless explicitly provided by the pet owner.
  • May receive limited, aggregated, or anonymized information related to QR activations associated with their account.
  • Do not receive access to medical records, contact details, location history, or private pet data by default.

Driyu LLC does not sell, license, or otherwise transfer pet owner personal data to Resellers. Resellers act solely as distributors of QR activations and do not process personal data on behalf of Driyu LLC unless expressly authorized in writing.

8. Data Breach Notification

In the event of a data breach that affects your personal information, we will notify you as required by applicable law. Notification will be provided via email to the address associated with your account, through a notice posted within the Service, or by another method consistent with legal requirements and the nature of the incident.

We will take prompt steps to investigate, contain, and remediate any confirmed breach and will cooperate with any required regulatory notifications.

9. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

  • Access: Request a copy of the information we hold about you.
  • Correction: Request correction of inaccurate information.
  • Deletion: Request deletion of your information (subject to legal obligations and our retention policy in §7).
  • Portability: Request a copy of your data in a portable format.
  • Opt-out: Opt out of marketing communications at any time.

To exercise these rights, please contact us at privacy@driyu.com.

9.1 Texas Residents

If you are a Texas resident, you may have additional rights under the Texas Data Privacy and Security Act (TDPSA). These include the right to access, correct, delete, and obtain a copy of your personal data, as well as the right to opt out of the processing of your data for targeted advertising or sale. To exercise these rights, contact us at privacy@driyu.com.

9.2 California Residents

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) may provide you with additional rights.

Categories of personal information collected include: identifiers (name, email, IP address); commercial information (subscription and transaction records); internet activity (usage data, log data); geolocation data (approximate, and precise only with permission); and pet and health-related information you choose to provide.

Purposes for collection include: providing and improving the Service, processing transactions, facilitating lost pet recovery, communicating with you, and complying with legal obligations.

We do not sell your personal information as defined under the CCPA/CPRA.

California residents may have the right to: know what personal information is collected and how it is used; request deletion of personal information; opt out of the sale or sharing of personal information; and non-discrimination for exercising privacy rights. To submit a request, contact privacy@driyu.com.

10. Minors

The Service is intended for individuals who are 18 years of age or older. We do not knowingly collect personal information from individuals under 18. If we learn that we have collected personal information from someone under 18, we will delete that information promptly. If you believe we may have collected information from a minor, please contact us at privacy@driyu.com.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws than your own. By using the Service, you consent to the transfer and processing of your information in the United States and other countries where we or our service providers operate.

12. Third-Party and Reseller Links

The Service may contain links to third-party websites or services, including websites operated by Resellers. Driyu LLC does not control and is not responsible for the privacy practices, content, products, or services of third-party websites. Any interactions, purchases, or communications with Resellers occur outside of the Driyu Service and are governed by the Reseller's own policies.

When you click a third-party or Reseller link, you will be leaving the Driyu Service and accessing an external website subject to that third party's own privacy policies and terms. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Last updated" date. Your continued use of the Service after changes take effect constitutes acceptance of the revised policy.

14. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at: